| Award-winning finishing house and post production company Digital Arts
(www.digital-arts.net) recently completed design and production of the
station ID for first ever all-HD videogame channel, GAMEPLAY. VOOM's new
Gameplay is a brand new HD experience for the new generation of videogame
fans, and is the television answer for a new generation of gaming consoles.
The channel will target the gaming culture, from machina fans to HD gaming
competitions.
Digital Arts Creative Director Axel Ericson worked with the Gameplay team
Ben Rubin and Stephanie Long to create a densely packed, multi-environment
15 sec open that mimics an out-of-this-world hypothetical game, climaxing into
the Gameplay logo. Resident 3D Artist Reggie Fourmyle, who has worked on FX
shots for the feature "The Day After Tomorrow", animated multiple scenes in
sequence and then added particle and volumetric FX. The scenes were then
composited by the Digital Arts team and color corrected to create a more
immersive mood. 2D layers of gaming interfaces were then added to the
final composite.
Ericson and Michael Dillenberger then created a 5.1 surround sensory
overload type soundscape worthy of a great Hollywood flick. Digital Arts
has extensive experience in the gaming arena, having worked on successive
top-ranked videogames for Rockstar Games' Grand Theft Auto, Max Payne,
Manhunt and Midnight Club franchises, as well as titles for Atari and
Microsoft. With this latest work, Digital Arts leads the way into HD for
the gaming community, in anticipation of a strong demand for High Definition
|
Download video samples
download video
get quicktime
|
